Go Fish Wine Bar
Go Fish Wine Bar has seen many phases of evolution, with the latest phase, the emphasis is on capitalizing on what the best wine bars do well: curating a vibe.
As the marketer, I had to look at Go Fish with fresh eyes. The concept was previously operated as a seafood market and quick lunch spot, and now is transitioning into a wine bar with a focus on a diverse wine selection and light bites.
The original space had a sunny and bright disposition, perfect for lunch, but not exactly the spot where you spend a late evening before or after dinner. That created a particularly challenge of making the environment feel warm and trendy. Which I think these photos accomplish.